Kellie K Blog

The Sisterhood of the Traveling Bra Cups November 04 2015

Recently a friend of mine came to me for help. She was interested in our strapless bras, but had problems finding a bra that fit her well. She had been for a fitting, but the band felt too tight and cups weren’t comfortable. When she went up a band size she found that she had problems with the cups not fitting. I measured her while we discussed her fit preferences. I sent a quick text to our designer to double check my math then told her she measured 30E.

Her response, “There’s no way I could be an E cup. That’s huge!”

My response, “Right now you’re an E cup and an A cup and ever letter in between.”

She was confused. So I explained cup sizes aren’t consistent by letter, they’re consistent by band size. The larger the band size the larger the cup. Intuitive, no! Confusing, yes!

Let’s try some examples to clarify. You wear a 34D, but you think the band is too tight. If you try on a 36D, the cups will most likely be too big. You’ll see gaping at the top or feel unsupported. To get the same cup volume as your 34D bra, you’ll need a 36C. Let’s say the band in the 34D is too loose, a 32D would have cups that are too small. You’d need a 32E to keep the same cup size as the 34D. This is called the sister size. A sister size is when cups have the same volume, but different band sizes. It’s also how you could fit into the cups of a 40A, 38B, 36C, 34D, 32E, 30F.

Why Our Bras are Beige, not Nude November 02 2015

When I started Kellie K Apparel, I made it my mission to do everything I could to provide a comfortable and supportive strapless bra for every woman who wants one. Our inaugural line of bras were offered in the two colors, and without giving it much thought I called those colors “black” and “nude”, just like almost every other bra company. However, I soon came to hate calling our Light French Beige bras “nude.” Beige is not the color of my nude skin. More importantly, beige is not the color of my mother’s or sister’s skin. By setting a default color for “nude,” I would be sending a message that our bras are meant for women with a certain skin tone instead of all women. This was in direct contradiction of our mission statement, and I realized it needed to change.

Ava bra in black, white, and beige

From that day forward, I’ve been calling those bras beige. And as it usually happens with a more inclusive mindset, several other improvements followed. I can now be much more specific in describing our bras. Rather than show a picture and hope your screen settings are the same as mine, I can tell you Light French Beige has the RGB code of 200 173 127, and you can see that color for yourself. I can talk with suppliers and vendors to make sure we are all talking about the same color and not just a vague “nude.” And it will set the groundwork for a day when we can offer bras in skin tones other than Light French Beige. Now that we officially offer our bras in black, white, and beige, I’ve grown accustomed to people asking, “Don’t you mean ‘nude’?”

“No. I mean beige.”

I know it’s a small change, but for me, it’s an important one.