Why Our Bras are Beige, not Nude November 02 2015

When I started Kellie K Apparel, I made it my mission to do everything I could to provide a comfortable and supportive strapless bra for every woman who wants one. Our inaugural line of bras were offered in the two colors, and without giving it much thought I called those colors “black” and “nude”, just like almost every other bra company. However, I soon came to hate calling our Light French Beige bras “nude.” Beige is not the color of my nude skin. More importantly, beige is not the color of my mother’s or sister’s skin. By setting a default color for “nude,” I would be sending a message that our bras are meant for women with a certain skin tone instead of all women. This was in direct contradiction of our mission statement, and I realized it needed to change.

Ava bra in black, white, and beige

From that day forward, I’ve been calling those bras beige. And as it usually happens with a more inclusive mindset, several other improvements followed. I can now be much more specific in describing our bras. Rather than show a picture and hope your screen settings are the same as mine, I can tell you Light French Beige has the RGB code of 200 173 127, and you can see that color for yourself. I can talk with suppliers and vendors to make sure we are all talking about the same color and not just a vague “nude.” And it will set the groundwork for a day when we can offer bras in skin tones other than Light French Beige. Now that we officially offer our bras in black, white, and beige, I’ve grown accustomed to people asking, “Don’t you mean ‘nude’?”

“No. I mean beige.”

I know it’s a small change, but for me, it’s an important one.